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Alsarah
How Studying Erykah Badu Helped an Independent Artist Secure a Record Deal
EP. 50 / 43:00
From Sudan to Stardom: This episode features a conversation with Alsarah, the East African retro-pop artist, poet, whose journey from Khartoum to musical success is as inspiring as her soulful sound. She opens up about her roots in Sudan, navigating cultural identity as a Muslim, and how her family's resilience shaped her creative path. Discover how her deep connection to East African traditions and life experiences fueled her rise in the music world and led her to form her own rock band, Alsarah & The Nubatones.
December 18, 2025
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EPISODE NO. 50 / 43:00
Ep 50: How Studying Erykah Badu Helped an Independent Artist Secure a Record Deal
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From Sudan to Stardom: This episode features a conversation with Alsarah, the East African retro-pop artist, poet, whose journey from Khartoum to musical success is as inspiring as her soulful sound. She opens up about her roots in Sudan, navigating cultural identity as a Muslim, and how her family's resilience shaped her creative path. Discover how her deep connection to East African traditions and life experiences fueled her rise in the music world and led her to form her own rock band, Alsarah & The Nubatones.
From her early days exploring Sudanese music to embracing African American sounds like gospel, jazz, and blues, Alsarah shares how she built her career as an independent artist from studying greats like Erykau Badu, Learn how she financed her albums, negotiated licensing deals, and took bold steps to preserve her authentic voice amidst industry norms. This episode also dives into her activism for Sudan, her reflections on revolution, and her ability to craft music that transcends borders and genres. Whether you're a fan of cultural exploration, Islam, or simply enjoy authentic artistry, this episode is for you!
Don't miss her heartfelt insights, her latest album "Seasons of the Road," and how she landed a record deal.
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