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Thierno Diallo
From Guinea to Harlem: How Caps USA Built a Streetwear Empire
EP. 66 / 1:03:03
From a small table on a Harlem street corner to a global street wear powerhouse, the story of Caps USA is a masterclass in faith, family, and perseverance. Join us on this episode of the Oasis as we sit down with Thierno Diallo to discuss the incredible legacy his parents built after emigrating from Guinea.
SEP 3, 2026
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EPISODE NO. 66 / 1:03:03
Ep 66: From Guinea to Harlem: How Caps USA Built a Streetwear Empire
Special guest: Thierno Diallo
From a small table on a Harlem street corner to a global street wear powerhouse, the story of Caps USA is a masterclass in faith, family, and perseverance. Join us on this episode of the Oasis as we sit down with Thierno Diallo to discuss the incredible legacy his parents built after emigrating from Guinea.
We explore how the Diallo family navigated the height of the hip hop movement, the challenges of the 80s and 90s, and the transition into a new era of digital commerce. Thierno shares personal insights on the importance of Sabur (patience), the impact of his Islamic faith on his leadership style, and the responsibility of being a first-generation entrepreneur.
Whether you are an aspiring business owner or a fan of street wear history, this conversation offers valuable lessons on building a brand that remains rooted in community while reaching a global audience. Discover how Caps USA became a staple of 125th Street and why people travel from all over the world to experience the store in person.
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